Experience you can borrow. Results you can bank on.
Most small business owners are stuck in the day-to-day — founder, salesperson, delivery team and accountant all at once. Ian and Peter Hoban bring two decades of combined experience in sales, marketing, AI automation and product development straight to your business, every month, for one simple fee. No agency mark-ups. No jargon. Just two brothers who've actually built things, sold things and fixed things.
Running a 1–5 person business is a different sport.
You don't need another £10k consultancy retainer. You need two people who've actually built, sold, and fixed businesses — on call, every month, for a price that makes sense.
Stuck in the day-to-day
You're the founder, the salesperson, the delivery team and the accountant. Strategy and growth get squeezed out every single week.
Stuck without a sounding board
No co-founder, no board, no one to pressure-test decisions before you spend the money.
Behind on AI & automation
You know AI tools could save hours a week — but nobody's shown you how to wire it up properly.
One membership. Two mentors. A genuinely full toolkit.
Pipeline & sales coaching
Practical, proven sales process built for businesses without a sales team.
Content & Canva systems
Repeatable content and video systems that don't need an agency.
Make, n8n & AI workflows
We build the automations with you — not just tell you to "use AI".
Six Sigma process fixes
Green Belt-led process improvement to cut waste and bottlenecks.
Get found by Google & AI
Search, answer-engine and generative-engine optimisation, explained in plain English.
Vibe Coding & app building
Build apps and internal tools using natural language AI — no coding skills needed. From prototype to working product, guided end-to-end.
Product development
From concept to market — idea validation, prototyping and go-to-market strategy, with Peter's inventor expertise behind every step.
Always-on AI tools
VAT calculator, business idea generator and more — free for members, growing every month.
From sign-up to your first win, in four steps.
Free 20-min call
Tell us where the business is stuck. We tell you honestly if we can help.
Pick your plan
Choose the membership tier that matches how much support you need.
Monthly mentoring
Recurring 1:1 sessions with Ian and Peter, plus the free tools and resource library.
Track real progress
Clear actions after every session, reviewed against your goals each quarter.
Simple monthly plans, no long contracts.
Three tiers built around how much 1:1 access you need. Cancel anytime.
Starter
£49/mo
Self-serve tools, resource library & community.
Growth
£149/mo
Everything in Starter + a monthly 1:1 with Ian or Peter.
Scale
£349/mo
Fortnightly 1:1s, quarterly reviews, direct access to both mentors.
Ready to give your business the green light?
Book a free, no-pressure 20-minute call with Ian or Peter. We'll tell you straight whether membership is the right fit.
Book your free call